The power to grow
Ecommerce has the power to grow your business, the chance to add that personal
touch. Think of the Internet like a large department store; lots of individual shopping
experiences grouped together under one roof. The difference is that there are
no sales staff to help.
Good ecommerce solutions are about making these shopping experiences personal again;
remembering profiles, wish lists and prompting with related products. Think of this
as providing your customers with their very own personal shopper helping them along
Growing your business is not just about driving new business; it's about rewarding
customer loyalty, running promotions and encouraging repeat business; asking your
customer for referrals and rewarding them for those referrals.
Think about it - when was the last time you ran a special promotion for your existing
customers, sent a customer e-newsletter or a direct mailer, took advantage of your
customer's patronage by asking them for referrals and rewarding them with a gift
for the same?