Search engine optimisation
The easy way to improve your website ranking
If you want to get your site noticed by a wider audience, you need to make the most
of Search Engine Optimisation. What this really means is making your site easily
accessible to the spider software used by search engines to catalogue your website.
Search engines work through your website as a visitor would clicking from page to
page. So creating a single, simple architecture for your website will not only help
your chances of being picked up by a search engine, it also has the benefit of making
it easier to navigate for visitors too. Maintaining a visitor’s interest in your
website means making sure they can access quality, relevant material in as few clicks
as possible.
Getting a good ranking on search engines means making effective use of headlines,
including relevant keywords. It also helps if the pages you use for individual products
have their own address. This will enable individual pages to be catalogued, so that
visitors sent to your site by search engines will land directly on the relevant
page.